Tiger wanted to imitate Sega’s success against Nintendo and decide to appeal to an older audience by creating a campaign full of the 90s attitudes. Tiger had the ambition to take over the Game Boy and decided to launch an aggressive marketing campaign. The finally released in the United States in August 1997 for a retail price of $69.95 and bundled with the Lights Out cartridge and the built-in Solitaire game.The Internet-access cartridge was released a month later October. Everything was set for Tiger to rewrite history. In May 1997, the was unveiled at the Electronic Entertainment Expo (E3) and the reception was good. With advance features such as a touchscreen, optional Internet Access (through an add-on), dual cartridges port and other PDA functionality, hope was very high at Tiger Electronics with one spokesperson stating that the would “change the gaming world as we know it,”. In February 1997 announced the as a direct competitor to the Game Boy. Country of Origin: United States of AmericaĪfter the failure of the R-Zone, Tiger Electronics realized that they needed a true handheld device to compete against Nintendo’s dominance of the Game Boy.

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